Lazy Ad Campaigns

Lazy Ad Campaigns

How Not To Run Facebook Ad Campaigns Successful ad campaigns on Facebook require continual monitoring and testing. The lazy way is to create an ad or two, put it up and forget it. Not only will laziness get you nowhere, but most likely you will waste a lot of money by...
Taking the Social Media Plunge: Air-Tro HVAC Case Study

Taking the Social Media Plunge: Air-Tro HVAC Case Study

Two years ago, heating and air conditioning company Air-Tro decided to take the social media plunge. The owner, Robert Helbing wasn’t entirely convinced that people would be interested in connecting with a heating and air conditioning company. After all, we only...
Facebook Design and Setup Case Study: Arvee Robinson

Facebook Design and Setup Case Study: Arvee Robinson

Arvee is a public speaker trainer who had exceeded her personal friends Facebook limit and needed to direct new friends to her fan page. She wanted a look that was powerful, professional, unique and fun and that communicated her company’s brand which creates...
Getting Started with Social Media

Getting Started with Social Media

Even with all the work you do to create a great website and drive traffic to it, if you don’t have a way to communicate with your prospects and customers on a regular basis they will forget about you. That’s where social media and email marketing come in....

How To Message Multiple Friends on Facebook

Need to message multiple friends at a time on facebook? One way is to create a group, but not everyone appreciates being randomly added to your group. And not everyone has their settings turned “on” to be notified of group messages. So here is another way...
Get them to “Like” You on the Spot with SMS texting

Get them to “Like” You on the Spot with SMS texting

Say you are speaking live and want everyone to become your facebook fan. Of course you could just give them the link and hope (like the cross-your-fingers kind of hope) that by the time they’ve finished networking with 20 other people after your speech is over,...
“I LOVE PARIS” Sweepstakes for client Paris Voyage

“I LOVE PARIS” Sweepstakes for client Paris Voyage

It hasn’t even been a week since we launched the “I LOVE PARIS” contest for Paris Voyage on Facebook and we already have over 1,000 entries! Not bad at all for a relatively new company. In addition to the entries, their fan base is growing at the...

Adding Value for Your Clients Through Social Media

Learn how and why to connect with your clients By James Rounds According to the Small Business Administration, there are approximately 600,000 new businesses started each year in the United States. Many of these same businesses fail during the first year because the...